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In the mid-1990s, web logging appeared on the net first time. The term 'web log' was initially coined refer to a server's log file and then expanded to include the meaning of online personal journaling. Later on, to avoid confusion, the word 'blog' was adopted to refer to personal journaling. Today a blog is defined as an online publication where an author puts his or her personal thoughts and opinions from the most intimate to corporate ideas, concerns or events, in chronological order on the net.

Although, there are as many kinds of blogs on line as there are people, most of these will roughly fall into these kind of bloggers: Personal Bloggers (the original use of blogging), then there are the organizational and business Bloggers.

Organizational blogs are meant to facilitate communications between its internal and external audiences. It may also provide information for the external publics' use.

Business blogs promote products or services for profit. They also increase awareness about the company, as well as establish itself as an authority with customers, vendors, through publications that demonstrate their expertise in the market.

What are the kinds of contents that readers can find in a blog that's for distribution? The authors' ideas, opinions, expertise in his/her field of work, resumes, and home recipes, pictures, streaming audio or video clips, e-books, poetry, works, products, services and consultations.

Why have blogs become very popular compared to websites or email? Most websites are infrequently updated, while blogs have instant publishing tools which permit the author to regularly update & introduce new content. Although both have great content, websites are usually impersonal in informing their audience. While blogs allow the readers to leave their comments and feedback, to hold two-conversations with the author, who usually does the publishing and can immediately respond to his/her readers.

It is undeniable that the blogs' abilities made it as a marketing tools. Furthermore, a blog is very efficient, easy and cheap. Also using blog can spread out any information quickly.


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